Sanrio

A major Japanese entertainment and character-licensing company best known for creating and managing a vast portfolio of cute, globally recognised mascots such as Hello Kitty, My Melody, Cinnamoroll, Kuromi, and Kerokerokeroppi. Sanrio has grown far beyond stationery and gifts into a broad multimedia business spanning retail, publishing, licensing, theme parks, animation, and digital entertainment, with its identity rooted in cheerful design, friendship-driven branding, and family-accessible pop culture appeal.